Arch™ Content Publishing
Lead capture can be messy. Brafton’s Arch™ technology bridges the gap
between your content and your audience.
Creating and implementing your landing pages, CTAs and on-site forms through Arch™ makes it easy to capture and collect new leads. They are synced to you, whether you are using our technology as a standalone service or integrated with an existing CRM system.
Arch™, our proprietary technology, builds landing pages for gated content quickly and simply. Brafton also hosts your landing pages to effectively leverage your assets so you can reach and engage with your audience seamlessly.
Remove a step from the buyer’s journey by making it easier for your audience to share their info with you. On-site forms with customisable fields that populate side bars and static landing pages allow you to capture the right information and boost click-through rates from qualified leads.
Through Arch™, your Brafton team can easily generate and embed targeted in-line CTAs where they will be most effective in your blogs. A dynamic CTA placed in an optimal position alongside complementary content will give your downloadable assets a longer shelf life.
Arch™ optimises your existing campaigns so your content marketing efforts can align as closely as possible with the marketing automation services you already use, from HubSpot to Marketo to Pardot to Oracle Marketing Cloud (Eloqua) and more.
Arch™ is designed with your Brafton content in mind. We can seamlessly integrate all of your content into your site – from hosted landing pages to blogs and videos to CTAs. Nothing gets lost in translation, and there are no extra steps for your content to reach your audience.